A caring design leader on a mission to deliver products that people love.

I believe that great design comes from a profound understanding of people — their motivations, emotions, and unarticulated needs. Taking time to fully understand a problem empowers us to create solutions that work, experiences that thrill... and sometimes, if we’re lucky, those that are so natural, they seamlessly integrate into our behaviour.

I’m deeply invested in nurturing design practices where team members and craft excellence thrive.

SUPER POWERS

Vision & Strategy

Always thinking about the bigger picture, I focus on going beyond solving immediate problems to shape future innovation and deliver long-term value.

Storytelling

I enjoy crafting compelling narratives that advocate for Users and communicate complex ideas in a way that excites, aligns and inspires teams at all levels.

Emotional Intelligence

Empathy is the foundation of my connections with others. I care about being authentic and making people feel valued and heard.

Adaptibility

I lead with confidence, comfortably navigating ambiguity. I pivot strategically to ensure teams remain effective through unexpected challenges.

Collaboration

I’m passionate about bringing diverse, cross disciplinary perspectives together and facilitating workshops where ideas can come to life.

Data driven decision making

I balance creativity with data, using research insights and intuition to drive thoughtful, informed decision making.

TEAMS I’VE WORKED WITH

With over 15 years experience, I’ve worked with incredibly talented people to build successful design practices rooted in research, experimentation and ownership.