A snapshot into the practice I cultivated as Design Strategy Lead of a rockstar team at TELUS Digital.

Experience strategy for a Navigation IA redesign that achieved a significant 4 point increase in System Usability Score.

Our team revolutionized the billing experience to increase clarity and trust for customers while reducing support costs for the business.

A strategic vision that transforms how small business owners find and connect with accounting partners.

A compelling North Star vision that secured capital investment and shaped near term strategic roadmaps.

An engaging long term strategy that maps holistic customer journeys to customer-centric outcomes and impactful success metrics.